Well, this is your last dose of Malcolm Gladwell, so enjoy it. :-) After reading the "Kenna's Dilemma" chapter (from Blink), cite and discuss 2 lessons that you think are the most instructive or helpful for a marketer trying to gain insight from current or potential customers. He offers a number of examples, and you can mention those, but I would also really like to see your thoughts on how this would be particularly important. If you can, provide a specific and detailed example for each of how this lesson might be applied in a gaining insight context (obviously, do not just repeat what he has - come up with an example in your own words).
Don't forget the guidelines and have fun with it!
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