So, as we've been discussing in class, this next blog is an opportunity for you to explore your paper topic. Here's what I want to see:
- Idea for the topic, fleshed out as much as possible - this can also include all the questions you have about the topic at this point. Just use it as a brainstorming session for yourself.
- Why is this topic interesting to you (remember: this is a big goal for the assignment).
- What is the connection to customer insights and/or customer experiences? (at least, as you see it right now)
- Cite and briefly describe at least one article that is related to your topic (this can be either an academic article or trade article, at this point).
Have fun with it. And don't forget the length guidelines (and, yes, try NOT to write in sentence fragments, although a list here and there is fine).
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