Due Wednesday, 25-Mar
As you know, for this blog you should watch the film The Persuaders.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/
For your blog, describe the 3-stage technique used by Dr. Rapaille. Also, give an example of at least one of us findings (i.e., the underlying or reptilian code for a given product or product category).
The other thing I want you to comment on for this blog is what you think about the experience that Song airlines is trying to create. Good idea? Bad idea? Parts about it that are good? Parts about it that good be better? This doesn't have to be very long, but certainly keep the minimum guidelines in mind when writing this one.
See you all soon (but not too soon)!
stephen walls
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