Due Wednesday, 1-Apr
This is another free blog. You get to choose your topic. You can choose anything out there in the world that grabs your attention and is somehow related to the world of customer insights and experiences.
I would prefer that you not use this one to explore your paper topic since you'll be doing that extensively in Blog 8.
If you would like, you can spend more time discussing the Michael Shermer podcast that was assigned for last class - just be sure that it is not a repeat or summarization of our conversation from yesterday. You need to add something new to the conversation.
However, as I said first, you are free to talk about any topic you'd like. Just keep the guidelines in mind.
Thursday, March 26, 2009
Blog 6
Due Wednesday, 25-Mar
As you know, for this blog you should watch the film The Persuaders.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/
For your blog, describe the 3-stage technique used by Dr. Rapaille. Also, give an example of at least one of us findings (i.e., the underlying or reptilian code for a given product or product category).
The other thing I want you to comment on for this blog is what you think about the experience that Song airlines is trying to create. Good idea? Bad idea? Parts about it that are good? Parts about it that good be better? This doesn't have to be very long, but certainly keep the minimum guidelines in mind when writing this one.
See you all soon (but not too soon)!
stephen walls
As you know, for this blog you should watch the film The Persuaders.
http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/
For your blog, describe the 3-stage technique used by Dr. Rapaille. Also, give an example of at least one of us findings (i.e., the underlying or reptilian code for a given product or product category).
The other thing I want you to comment on for this blog is what you think about the experience that Song airlines is trying to create. Good idea? Bad idea? Parts about it that are good? Parts about it that good be better? This doesn't have to be very long, but certainly keep the minimum guidelines in mind when writing this one.
See you all soon (but not too soon)!
stephen walls
Monday, March 2, 2009
Blog 5
Due Monday, 9-Mar
Well, this is your last dose of Malcolm Gladwell, so enjoy it. :-) After reading the "Kenna's Dilemma" chapter (from Blink), cite and discuss 2 lessons that you think are the most instructive or helpful for a marketer trying to gain insight from current or potential customers. He offers a number of examples, and you can mention those, but I would also really like to see your thoughts on how this would be particularly important. If you can, provide a specific and detailed example for each of how this lesson might be applied in a gaining insight context (obviously, do not just repeat what he has - come up with an example in your own words).
Don't forget the guidelines and have fun with it!
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