Blog 4

Due Monday, 23-Feb

So, as we've been discussing in class, this next blog is an opportunity for you to explore your paper topic.  Here's what I want to see:

- Idea for the topic, fleshed out as much as possible - this can also include all the questions you have about the topic at this point.  Just use it as a brainstorming session for yourself.

- Why is this topic interesting to you (remember: this is a big goal for the assignment).

- What is the connection to customer insights and/or customer experiences? (at least, as you see it right now)

- Cite and briefly describe at least one article that is related to your topic (this can be either an academic article or trade article, at this point).

Have fun with it.  And don't forget the length guidelines (and, yes, try NOT to write in sentence fragments, although a list here and there is fine).

Blog 3

Due Monday, 16-Feb

This next blog is a free topic for you all.  One of the goals of this exercise is to get you all to increase your awareness of things that are happeneing out in the world that relate to our broad topics of customer insights and customer experiences.  So, find something out there that captures your attention (positive and/or negative) and write about that.

I would still encourage you to try to connect it to our class readings/podcasts/discussions, but the overall topic is your choice.  Those who do make better connections to the material are more likely to receive the full points.

Please keep in mind that the expectation is that the post is at least a page in legnth, based on a document that is single-spaced, 12 point, Times-New Roman font, and 1 inch margins.

Have fun with this!