Blog 2

Due Wed, 4-Feb

Watch or listen to the podcast by Barry Schwarz and discuss how you think his ideas apply to the consumer decision making topic. That is, in what ways are his ideas related to how we, as people, make decisions about purchasing and consuming products and services. Also, can you describe a personal experience where you might have been a victim of the paradox of choice?

Blog 1

Due Wednesday, 28-Jan

On wednesday, we will be talking about segmentation (a topic with which you should already have some familiarity).  After reading the article titled Generation Y, poking around the Growing Up Digital website, and watching the "My Space Generation" podcast, I'd love to hear your thoughts.  As a member of this generation, do you feel you are being captured accurately?  Is it a narrow stereotype or are there some essential truths?  What is it, if anything, that marketers should really be focused on when it comes to your generation?  Specifically, how typical are you as a member of this generation?

You don't have to answer all of these questions, but these should get you going.

Hello!

Welcome to the class of Customer Insights spring09!
Be prepared for a new and exciting adventure!